What is CREATE?
The Commercial Real Estate Alliance for Tomorrow’s Employees (CREATE) educates a diverse workforce and connects career-ready candidates to employers in the Commercial Real Estate (CRE) industry.
Founded in 2012 and located in downtown San Francisco, CREATE’s primary service territory is the greater San Francisco commercial real estate market and is a partnership between BOMA San Francisco, BOMA Oakland/East Bay, NAIOP SF Bay Area, and IREM SF Bay Area.
Since its inception, CREATE has educated hundreds of students from San Francisco State University and Merritt College, both of which are recognized as having some of the most diverse student populations in the nation. Approximately 30% of these students have been hired directly into the industry upon graduation.
The Challenge: Demand for a Talent Pipeline
The regional CRE industry is facing a serious talent deficit. Over the next five years, commercial real estate will lose 50% of its large workforce due to employee retirement.
As the Baby-Boom generation ages out, an increasing number of new openings will become available in property management, facilities management, tenant administration, asset and portfolio management, real estate leasing brokerage, construction management, building engineering, etc.
We estimate that our local industry will need to recruit approximately 10,000 to 13,000 qualified workers over the next five years just to keep up with the demand.
The Solution: CREATE Fellows Program
Few educational institutions offer a course of study that is relevant to careers in commercial real estate.
CREATE’s signature program is the 16-module, 32-hour Fellows curriculum facilitated by industry subject matter experts.
Student Fellows learn the fundamentals of the industry and about the career opportunities in commercial real estate.
The experience is enhanced by mentoring, job shadowing, building tours, internships and networking, as well as the free career portal that connects students with employers offering internships and entry-level jobs.
Successes
75% of Fellows who participate in the mentoring program are employed full-time or placed in an internship upon or immediately following graduation.
Nearly 50% of our Top 100 donors are repeat investors, reflecting the value of this educational program and its effectiveness in bringing future talent into the industry.
To facilitate cost-effective hiring, CREATE’s career portal enables employers to post entry-level jobs and internships at no cost, and candidates to post their resumes.
Testimonials
“Keep on looking to CREATE for a talent pipeline because that right there brings so much value to your company.” – Christine Mann, Rockhill Management
“CREATE’s commercial real estate Fellows classes support our industry’s growing employment needs. Please donate to sustain this essential program.” – Tawni Sullivan, Alexandria Real Estate Equities
To visit CREATE’s website and learn more, click here.
