BOMA San Francisco Unveils New Logo to Reflect Growth and Modern Vision
June 17, 2025
BOMA San Francisco is the leading voice for the commercial real estate industry in San Francisco. We connect building owners, managers, and service providers through advocacy, education, and networking opportunities. Dedicated to supporting a thriving downtown, we also build strong community partnerships that help shape the future of the city.
BOMA San Francisco is proud to introduce its new logo, a refreshed visual identity that captures the energy and momentum of the commercial real estate industry in 2025 and beyond. This update marks a pivotal step as we continue to evolve alongside the changing needs of our city, our members, and the built environment.
Inspired by the San Francisco skyline, the new logo bridges our storied past with a modern vision—one grounded in leadership, collaboration, and resilience.
“BOMA San Francisco’s new logo reflects both the strength of our legacy and the momentum of our future,” said John Bryant, CEO of BOMA San Francisco. “It’s a signal to our members, partners, and the city that we are evolving and continue to lead the way in commercial real estate.”
“Our new logo is more than just a new look,” said Cortney Shadel, 2024–2025 BOMA San Francisco President. “It reflects where we are now and where we’re headed as we support a strong future for downtown and the commercial real estate community.”
This launch coincides with BOMA San Francisco's move to a new office in the historic Russ Building, marking a fresh chapter for the organization both visually and physically. It is the first phase of a broader rebrand that includes a new website, updated marketing materials, and revitalized messaging across all communications. Members and partners will see the updated branding rolled out across BOMA SF events, resources, and public platforms over the coming weeks. This includes an updated website, revised marketing materials, and revitalized messaging across all communications. Members and partners will see the updated branding rolled out across BOMA SF events, resources, and public platforms over the coming weeks.
Brand Guidelines
Logo usage: Maintain clear space equal to the height of the “B” around all sides of the logo. Minimum size for print is 1 inch wide; for digital use, no smaller than 100px wide. Do not stretch, skew, or alter the logo.
Brand colors: BOMA SF Blue — HEX: #252F71 | RGB: 37, 47, 113 | CMYK: 100, 95, 25, 13
Font: Futura PT, Extra Bold
Brand Story & Messaging
What the New BOMA SF Logo Symbolizes
The updated BOMA San Francisco logo features a bold representation of the city’s skyline alongside our name. This simple yet powerful design highlights our connection to San Francisco’s commercial real estate landscape.
How It Reflects Our Mission and Future
By featuring the skyline, the logo directly ties BOMA SF to the buildings and communities we serve. It underscores our ongoing commitment to supporting the industry that shapes San Francisco’s built environment.
Tagline Update
To mark both our new logo and our office move, we’re proud to introduce our new tagline:
“New Logo. New Location. Same Commitment to CRE.”
What’s Changing — and What’s Staying the Same
As San Francisco’s skyline evolves, so does BOMA SF. While we adopt a fresh look that reflects this new skyline, our core values — advocacy, education, networking, and leadership — remain the same. Members can continue to count on the same support and expertise, now with a refreshed visual identity that reflects where we are today.
Leadership Quotes
“BOMA San Francisco’s new logo reflects both the strength of our legacy and the momentum of our future,” said John Bryant, CEO of BOMA San Francisco. “It’s a signal to our members, partners, and the city that we are evolving and continue to lead the way in commercial real estate.”
“BOMA San Francisco’s new logo reflects both the strength of our legacy and the momentum of our future,” said John Bryant, CEO of BOMA San Francisco. “It’s a clear signal to our members, partners, and the city that we are evolving to meet the moment and continue leading the way in commercial real estate.”
Media Contact
Name: Megan Kelly
Title: Associate Director of Membership & Communications
Email: megank@boma.com
Phone:(415) 362-8567 x1122
Website: www.bomasf.org
Social: @bomasf